While the little pink ribbon remains the must-have accessory in the fight against breast cancer, dozens of other fashionable items are vying to draw attention to the cause. Everything from lip gloss and workout shorts to tennis shoes and pink camouflage tank tops have shown up on the pink carpet this October. Fashion experts say the industry is doing an exceptionally good job of making these items both charitable and fashionable.
“The industry has done a wonderful job of making many breast cancer awareness items mainstream,” says Julie Rome, founder of Wardrobe Wizards, a wardrobe consultancy and personal shopping service. “It’s not like you’re going to buy a pink ribbon pin and wear it for a week or a month. These are all items that you’ll wear all year long and hold onto for years. I think that’s important.”
Check out the following list of this season’s breast cancer awareness do’s:
• Dior Limited Edition Couture Palette at Dillard’s.
• Beauty Blender Sponge (www.beauty.com) I use this and it’s wonderful.
• Antica Farmacista Peonia Romantico Scent (www.nordstrom.com)
• Clinique Dramatically Different Moisturizing Lotion that goes toward the BCRF.*
• Estee Lauder Jeweled Pink Ribbon Compact and Brush Set
• Estee Lauder High Gloss in Pink Ribbon Pink
• Mark Breast Cancer Crusade Beloved Jewels Travel Case
• Juicy Couture “Key to the Cure” Shirt at Saks
• Sonia Kashuk Pink Brush Set
• Duchess Marden Damascena Neck & Decollete Serum (www.beautyhabit.com)
• Lollia Inspire Dusting Powder
• Splendid Tank Top in Tough Camouflage
• Anne Klein Love World Scarf at Nordstrom designed by Ruben Toledo.
• Ralph Lauren polo for Fashion Targets Breast Cancer at Net-a-Porter.
• LeSportsac Cosmetic Bag for only $5 benefiting the BCRF.
• Bloomingdales Little Pink Boutique (only for the month of October).
• New Balance line of tennis shoes and sportswear
